Diageo has renewed its push to stop Sean “Diddy” Combs appearing in tequila ads after allegations were made against him that he raped a 13-year-old girl.
The company, which owns the tequila brand, DeLeon, has raised concerns that Combs’ appearance in the ads could hurt the brand’s image.
The company said in a statement, “In light of recent allegations against Sean Combs, we are rejecting his services as an ambassador for DeLeon Tequila marketing activities. His prior involvement with the brand had ended. We are committed to a safe and secure environment for our consumers, partners and employees and take all allegations of sexual misconduct seriously.”
The allegations stem from an interview with Star Magazine in which the accuser, who was a 13-year-old music video extra at the time, claims she was raped by Combs in the early 1990s. Combs has denied the allegations.
Diageo is the latest brand to distance itself from Combs as more companies and organizations distance themselves due to the allegations. The National Football League recently removed a post from Combs’ social media accounts, where he was appearing as part of an NFL event.