Nikki Haley is betting on an electability message to win in 2024 by focusing on her record as former governor of South Carolina, where she won two landslide elections, as well as her time as US ambassador to the United Nations. Haley is emphasising her abilities as a coalition builder with broad appeal beyond her Republican base and her ability to appeal to voters outside of her party. She is focusing on how she could form a broad coalition of support that includes traditional Republican constituencies as well as more moderate voters, which could help her win in a crowded 2024 primary field. She has also been vocal about her positions on policy issues such as immigration, trade, and foreign policy, areas in which she believes her record is particularly strong.
