The COVID-19 pandemic has brought about a lot of changes in our daily lives, and one of the most surprising ones has been the unprecedented surge in cocktail consumption among Britons. With bars and restaurants closed for months on end, people have been forced to get creative with their drinking habits, and it seems that cocktails have become the go-to choice for many.
According to a recent survey, sales of cocktail-making kits have soared by 71% since the start of the pandemic, with many people opting to make their own drinks at home rather than venturing out to a bar. This trend has been particularly popular among younger generations, with millennials and Gen Zers leading the charge when it comes to cocktail consumption.
So why have cocktails become so popular during the pandemic? For one, they offer a sense of escapism and luxury that many people are craving in these uncertain times. With travel restrictions in place and many people unable to go on holiday, cocktails provide a way to transport yourself to a different place, even if it’s just for a few sips.
Additionally, cocktails are a fun and creative way to experiment with different flavours and ingredients. With so much time spent at home, many people have been using their newfound free time to perfect their mixology skills and try out new recipes. From classic cocktails like the Old Fashioned and Margarita to more experimental concoctions like the Espresso Martini and the Pornstar Martini, there’s no shortage of options when it comes to cocktail-making.
Of course, it’s not just about the drinks themselves – the act of making cocktails can be a social and bonding experience, even if you’re just doing it with your housemates or family members. With so much time spent apart from loved ones during the pandemic, cocktails provide a way to connect and have fun together, even if it’s just for a virtual happy hour.
It’s clear that the pandemic has had a significant impact on our drinking habits, and it remains to be seen whether the surge in cocktail consumption will continue once bars and restaurants reopen. However, for now, it seems that Britons are embracing the cocktail trend with open arms, and who can blame them? After all, a well-made cocktail is the perfect antidote to the stresses and strains of pandemic life.
