Google has announced that it will stop cross-app ad tracking on Android devices. This move is aimed at improving user privacy and security, and it will be implemented in the coming months.
Cross-app ad tracking is a practice that allows advertisers to track users across different apps and websites. This means that if you use a fitness app, for example, you might start seeing ads for fitness products on other apps and websites you visit. While this can be useful for advertisers, it can also be invasive and annoying for users.
Google’s decision to stop cross-app ad tracking on Android devices is a significant step towards improving user privacy. The company has been under pressure from privacy advocates and regulators to do more to protect user data, and this move is a clear response to those concerns.
The change will be implemented through an update to Google Play services, which is the underlying infrastructure that powers many Android apps. Once the update is rolled out, apps will no longer be able to access the advertising ID that is used for cross-app ad tracking.
This means that advertisers will no longer be able to track users across different apps and websites, and users will have more control over their data. However, it’s worth noting that this change will not affect other forms of ad tracking, such as tracking based on location or browsing history.
Google’s decision to stop cross-app ad tracking on Android devices is a positive step towards improving user privacy and security. It shows that the company is taking user concerns seriously and is willing to make changes to protect user data. However, there is still more work to be done to ensure that user data is protected across all platforms and devices.